Neo Alpha | Growth Storytelling Coaching Services for Brands, Teams and Individuals

Growth and Innovation through Storytelling

Neo Alpha

A New Story, a New Beginning, a New You. Neo Alpha is a growth storytelling, coaching & consultancy and publishing business. Its mission is to help individuals, teams, and brands grow through the power of storytelling. 


Erwin Lima Neo Alpha | Growth Storytelling for Brands, Teams, and Indivivual human Beings - Copywriting & Content Marketing Strategy serviecs, Netherlands, Erwin Lima

I’m Erwin Lima, owner of Neo Alpha and co-founder of AI Copy Generation & Storytelling Platform Over the past 10+ years as a copywriter, author, Growth Storytelling consultant, and coach I’ve helped dozens of Brands, Teams, and individual human beings to grow — through the power of their own Story.

I'm good at seeing people wholly, and at putting into words what I see in such a way that it moves, inspires and helps people to consciously grow.

From a very young age I have been fascinated and inspired by what drives people, by creativity and storytelling, and by technological innovation. I was a big fan of Oprah and Star Trek. The Matrix trilogy is still one of my favorite movies, ever. Morpheus is the archetype of the Neo Alpha brand.

I studied educational psychology and have a track record of 10+ years as a marketing content creator and strategist. The last six years of my career have been focused on growth storytelling, digital innovation & technology ethics, brand identity, content strategy, employee advocacy and AI content creation.  

Next to strategy and identity workshops and presentations around the impact and ethics of digital technology and marketing communication, I have a lot of  experience in creating and offering trainings on content writing. 

I am a father of two, husband of one, and the author of the novel ‘Face Value’ and award-winning meditational book ‘Life Beyond the Touch Screen’. 

Services: Storytelling & Coaching for Business & Personal Growth

To grow, Humans and Brands sometimes need a new and better story. Your Growth Story helps you find meaning and focus, to connect to others, and to reach your Next Step.

That’s what I’m here to help you do.

Through Neo Alpha, I offer services in these three categories:  



Brand Growth Storytelling | Brand Storytelling, Content Strategy & Content Creation/Copywriting

Let's find your Growth Story.

  • Brand Identity.
  • Content Strategy.
  • Content Creation.




Team Growth Storytelling | AI Copywriting & Employee Advocacy Workshops & Trainings

Help your story & your team to shine.

  • Employee Advocacy.
  • Content writing with AI.
  • Online visibility.




Personal Coaching & Courses for Personal growth | Professionals & Entrepreneurs/Founders

Courses and coaching for individuals.

  • Find Your Growth Story.
  • Growth Storytelling for Entrepreneurs.
  • Personal Coaching.



Erwin really helped UnlocQed take the next step with the brand story he developed. UnlocQed already was very unique, but now we also know how to tell our story from the source. Thank you Erwin for your critical eye and dedication to giving our story a new dimension. It feels like new shoes (and I tell you: they run great!). 10/10 would recommend!

- Petra Kevenaar, Managing Partner Marketing, Unlocqed


Want to learn more about my services and what I can do for you?

Free virtual Coffee

Free Virtual Coffee

Book a Free Virtual Coffee with me, here. 


Life Beyond the Touch Screen 

Life beyond the Touch Screen | Book about the impact of digital technology on mental health

Life Beyond the Touch Screen” was my second book - you can get it here as a physical book or here as an e-book. It’s a meditational booklet designed to increase our consciousness around the impact of digital technology on our lives as individuals, in organizations and society. A reminder to choose. Take back your energy, focus, and time.

Life Beyond the Touch Screen (2020) was the result of the combination of my working in the technology sector as a content strategist for more than six years, a series of interviews with tech visionaries named ‘Future: Fast Forward’ and the realization that the true impact of technological innovation was much greater than most seem to understand. 

 Life Beyond | Neo Alpha Marketing Consultancy Services | Erwin Lima, Rotterdam, Netherlands