Life Beyond - By Neo Alpha

Life Beyond - By Neo Alpha

Take back your energy, focus and time. Live more. 

Life Beyond – by Neo Alpha 

The aim of ‘Life Beyond’ is to help humans take back their focus, time and energy, and to live more – combating the effects of smartphone distraction and addiction. is owned by Neo Alpha.  

Life Beyond – the book, website and media – was created by Erwin Lima of Neo Alpha, and designed by Giorgio Guldenaar

Life Beyond the Touch Screen was the result of the combination of Erwin working in the technology sector as a content strategist for more than six years, a series of interviews with tech visionaries named ‘Future: Fast Forward’ and the realization that the true impact of technological innovation was much greater than most seem to understand. 

Neo Alpha

Neo Alpha, registered at the CoC in Rotterdam (NL), is a marketing consultancy and publishing business. Its mission is to help individuals and organizations find their story, and to tell it in such a way that it connects and transforms – maximizing the potential of the story, the teller of the story and the listener. In the 21st century, innovation is often a significant part of that story. 

Erwin Lima 

Neo Alpha is owned by Erwin Lima; a Marketing- and Innovation Philosopher and author. He specializes in brand identity, content strategy and the impact of digital innovation. Erwin is inspired by the notion of self-transcendence through purpose-aligned innovation and storytelling.  

Erwin Lima Life Beyond Technology Impact Mental Health

From a very young age Erwin has been fascinated and inspired by what drives people, by creativity and storytelling, and by technological innovation.  

Erwin Lima studied educational psychology and has a track record of ten years as a marketing content creator and strategist. The last six years of his career have been focused on digital innovation, brand identity, content strategy and employee advocacy.  

Next to strategy and identity workshops and presentations around the impact and ethics of digital technology and marketing communication, Erwin also has experience in creating and offering trainings on content writing. 

Erwin Lima is a father of two, lover of one, and the author of the novel ‘Face Value’ and meditational book ‘Life Beyond the Touch Screen’. 

Services: Innovation, Identity and Marketing Consultancy 

Through Neo Alpha, Erwin Lima offers services in three categories:  

  • Innovation philosophy 
    ‘Life beyond the touch screen’ books and products. 
    Meditational book, e-book, media and merchandise to help combat digital distraction. 
    Innovation philosophy presentations/guest speaking. 
    Engage in a story that pulls you out of the everyday rat race, and make a conscious choice. 
    Purpose-aligned innovation consultancy. 
    Strategic sparring sessions and advice for purpose-aligned, ethical (digital) innovation. 
  • Content strategy and creation 
    Content creation, trainings and workshops. 
    Online or in person trainings and workshops for strategic content marketing & writing. 
    Content strategy consultancy. 
    Online or in person consultancy, strategic planning and advice. 
    Book writing and Brand Book creation/coaching. 
    Online or in person training, coaching, writing and editing. 
  • Identity coaching and consultancy 
    ‘Beyond Marketing & Communication: Connecting From the Why’ book, coming soon. 
    Find/redefine your purpose, and connect with your audience from your purpose and theirs. 
    ‘Communicating from the why’; training, online training coming soon. 
    In person or online training. 
    Brand Identity workshops, consultancy and coaching. 
    Find/redefine your brand identity, use it strategically, innovate and manage it consistently. 

Want to know more about these services and what they can do for you? Get in touch now.


Life Beyond the Touch Screen” is out now, you can get it here as an e-book or paperback. It’s a meditational booklet designed to increase our consciousness around the impact of digital technology on our lives as individuals, in organizations and society. A reminder to choose. Take back your energy, focus, and time.